HI, I'M DANIEL SHER
Hi, I'm Daniel Sher
I am a marketing and brand strategist from Los Angeles with over three years of experience in social media management, content creation, social media management, and data analysis.
I’m passionate about brand strategy, developing and leading creative campaigns, and finding new ways to connect products with the people who love them.
About Me
BIG SHOTS are officially licensed commemorative pillows from the UFC®, WWE®, and other iconic franchises . Every BIG SHOT is available for a limited time only.
At Get Big Shots, I conceptualized a new wave of collector-oriented products, conducted store outreach and data collection, and gained an in-depth understanding of the manufacturing process of consumer goods.
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Droosh is a Chicago-based spice company focused on connecting younger Gen Z audiences with Indian cuisine through both classic Indian dishes as well as modern American dishes revitalized with Droosh spices.
I had the opportunity to work directly with Droosh's co founder, Serena Rathi, on an ad strategy campaign for Droosh. The campaign focused on connecting Droosh to local Chicago social institutions and clubs in order to connect with the inherently social aspect of food.
Who I've Worked With
Anime Expo is the largest anime and Japanese pop culture convention in North America, attracting hundreds of thousands of attendees each year. Good Smile Company is a leading manufacturer and distributor of collectible figures, statues, and merchandise based on popular anime and entertainment franchises. The company works with licensors and retailers worldwide and has a strong presence at AX each year.
At Anime Expo 2025, I had the opportunity to assist the Goodsmile team at their main display booth. I gained an in-depth understanding of the process of setting up an event booth, worked hands-on with order fulfillment, and answered the questions of thousands of customers who wished to purchase products.
Highland Style is a haircare company focused on producing haircare products with science-backed, naturally derived ingredients.
I had the opportunity to work directly with founders of Highland Style, Boone Whiteside & Ben Medalie, on an ad strategy campaign for Highland. The campaign focused on Highlands need to reach a broader female demographic, through the gender-neutral channel of sports and outdoor activities.
Spaghetti Confession is an Improv Comedy Troupe based in Boulder Colorado. The organization's mission is to preform free comedy shows biweekly for the greater Boulder community.
My role was both Team Captain and Head of Marketing. I oversaw organization communications such as organizing team practices, graphic design for each show, and marketing elements. In addition, I was placed in control of university funds in order to finance the team's annual trip to Chicago, IL.
Based in London, iSAM Securities, regulated by the FCA, SFC, CFTC, and a CIMA-registered person, is a leading algorithmic trading firm and trusted electronic market maker providing liquidity, technology and prime services to clients worldwide.
At iSAM Securities, I managed the daily iSAM Securities financial blog, compiled competitor information and presented briefs, and communicated with vendors to create company shirts and stationary.
Gallery
Droosh Plansbook
This PDF is the plansbook my team and I constructed for Droosh Over a five month period, we conducted primary and secondary research, analyzed our findings, and used said findings to inform our preposed creative campaign.
I personally conceptualized the Primary/Secondary Audiences, brand mockups, SWOT Analysis, and campaign's KPI's
Highland Style Plansbook
This PDF is the plansbook my team and I constructed for Highland Style. Over a five month period, we conducted primary and secondary research, analyzed our findings, and used said findings to inform our preposed creative campaign.
I personally conceptualized the Primary/Secondary Audiences, brand mockups, SWOT Analysis, and campaign's KPI's
Member Cards
These member cards were conceptualized and designed by me to support Spaghetti Confession's social media presence and increase member retention. Over the course of two months, I used Adobe Illustrator to create the cards, leaning into each member's unique personal brand. The result was a increase of social media engagement by almost triple the prior amount. Subsequent campaigns inspired by the initial batch of cards preform similarly well.
Stomping Ground Series
When conducting competitor research and data analysis, I came realized that the Big Shots brand needed to form a stronger community of Big Shot collectors. I devised the "Main Event Series" line (later renamed Stomping Ground Series) as a way to connect fans with Big Shots.
I fully designed and edited the brand mockups featured on the left, including the logo, text, and background
Toy Photography
As a long time collector, one of my hobbies is merging the art of toy photography with digital image editing. Find some of my work to your left (edited on Photoshop and Canva)
